Social media is not restricted to sharing pictures and videos when you hang out. It is a beneficial element of creating content and engaging people to promote your business.
Social media marketing is an essential tool in digital marketing, it is the most useful tool that helps you in attracting a large group audience towards your business.
Similar to other sectors, the educational sector can also be the ones to start and attract students to themselves using social media platforms.
Social Media Marketing is not as easy as one thinks of, random posting of pictures does not help and attract an audience.
You need to strategize and then execute your plan accordingly so that you receive the best payment and return for your campaigns.
Social media marketing gives you direct access to communicate and engage with your community and makes your institution stand out.
Considering all these issues let us discuss how social media can help educational institutions.
On average 2.62 billion users are available on social media for an average of 12 hours. The number is huge enough to provide a good recognition to your brand.
Imagine you are about to purchase something from a business. The first thing that any human checks are its reliability.
When it comes to educational institutions, credibility becomes an important parameter to judge the brand and opt for a successful purchase.
To build credibility you need to have a good audience and fan base. Reaching 2.62 billion audiences is not economical and easy for the educational institution without social media.
Social media thus provides you strong brand credibility by increasing your reach and audience. Every brand should thus have at least one social media platform. Complete absence from social media pays to prove to be a red flag for your business and your step to attracting an audience.
Firstly, you should make it very clear that social media doesn’t fit right into every marketing strategy. You need to plan a unique strategy for your institution.
You should know how to plan your messages and your campaign that suits your brand the best.
In simple terms, you need to tell your audience how your school is unique and how they will benefit from the activities held at your school.
Once you decide on all the activity, posts, and content make sure to grab all opportunities to attract an audience like adding links to your website, channel, and other platforms.
Mention all the special features and advantages that your school provides to your student.
Mention if your institute caters to gifted students. Do you value art? What are your steps to promote sports and other activities in your institutes? All these questions should be answered to keep transparency between you and your customers.
Start with surveys and figure out how the audience is responding to your institution.
More Audience Means More Engagement
Social media is all about engagement, the more profiles you find the more is the engagement. Try to convince the parents of your students to join your social media, the more the audience the more engagement on your post.
2. How To Reach The Parents And The Students?
Social marketing can be performed in two different ways.
- Through paid ads
- Organic social posts
a. Paid Ads
These are simple methods to attract more audience to your profile.
Paid ads help you rank up in the search result pages on search engines.
Platforms like Facebook and Instagram utilize powerful artificial intelligence technology to gather data on their users and identify and filter your target audience based on interests and their searches.
You can use pictures like your campus, fests, and other functions in the ads to provide good energy to your targeted audience.
These methods provide powerful results, according to studies more than 74% of the people of Genz spend their free time surfing the internet and social media platforms. Therefore, any attractive ad that comes to their path will make them stop.
Even if the person is not interested in schools or any educational entity they can provide suggestions to the people whom they know.
b. Organic Social Posts
If paid ads are a way to collect an audience, organic social posts are the method to hold them and retain them to your account.
Make your posts attractive and updated with time to time quality contents. With more social posts you can retain your audience and also inform them about your institutional activities.
3. What Content Can Go On Your Social Media Platform?
You don’t need to have hundreds of accounts on social media, rather you can select some of them and target your audience over there.
Currently, Instagram is one of the leading social media platforms, hence attracting an audience to the platform could result in better returns.
Here are some engaging content ideas for your social media content:
- Student achievement
- Alumni meeting and celebration.
- Dorm rooms
- Career planning resources
- Surveys and polls
Social Media should not be flooded with the post, try to put up relevant posts so that your followers get interested in your institution instead of getting bored.
Need help developing Social Media Strategy for your educational institution? Contact MarketingBeku