– Facebook
As Facebook and Instagram are interactive platforms for sharing pictures of events, lectures, student activities, and academic programs. Facebook offers the ad targeting services in the market which allows us to reach our well defined audience. Location, interests and connections are few of the parameters used to build an online presence.
– Instagram
Instagram offers hashtags that can be added to the posts to achieve better visibility for our posts.
– Twitter
Twitter has its own version of analytics which enables us to view metrics such as engagement rates, retweets, likes and ‘impressions’ to help analyse what content is generating a higher response from the followers.
– Telegram
Telegram as a marketing channel tool comes handy in content distribution to large audiences since they assist individuals or brands to stay in direct contact with their followers. This way, we could be sure that the client had visibility on different platforms.
– YouTube
YouTube being the second largest search engine with video views worth more than 60 billion hours a month, it is no surprise that YouTube can also used as an effective digital marketing platform.