What is humanizing your brand?
Humanizing a brand means to connect with your audience on a personal level. This is to bring life to your brand’s voice that will help build brand trust and credibility.
Why is it important to humanize your brand?
Creating a real human connection with the audience is one of the biggest benefits of social media marketing.
Social media is just a digital billboard if there is no two-way dialogue between you and your customers.
When your brand fails to connect with your customers, your customers fail to connect with you.
It’s important to break away from the age-old robotic marketing techniques.
Humanizing your brand is a requirement, not an option. If you are wondering how to humanize your brand? Read on.
Here are 5 ways to humanize your brand.
1. Share A Funny Bone
Everyone loves humour, your audience too. This could be the easiest and most effective way to humanize your brand. Showing off your funny bone can help you build more engaging connections with the audience.
By showcasing a range of reactions and emotions, you’re being more human and more relatable which helps in building an emotional connection to attract and retain the most valuable customers.
2. Community Engagement
Humanizing your brand is all about engaging your audience.
Social media content is mere advertising without community. Your audience won’t take time to engage with your brand or even bother about your content if they think that you are not listening.
It’s important to answer every single query and as many comments as possible. This shows them that you’re invested by being a part of every conversation.
3. Use Emojis For Better Communication
Emojis are the key to adding emotional context to your conversation. If you don’t believe me, here are some stats:
👉 56% of brands saw an increase in open rates when email subject lines included emojis.
👉 Emojis can increase the engagement of a Tweet by 25.5%
Yes! you read that right. It’s important to realize the importance and impact that emojis can have in humanizing your brand.
You can find the list of emojis here – Emojipedia
4. Customer Appreciation
One of the best ways to humanize your brand is letting your customers know that you care about and appreciate them. You can show your appreciation to your best customers by sending them personalised discounts coupons with your brand name on it.
You can turn your customers into brand ambassadors by showing appreciation to new customers by simply sending a welcome/thank you email.
5. Share User Generated Content
Share content that inspires and engages your audience.
Sharing user generated content helps other customers realise that the brand has a good reputation and relationship with your customers.
This also sends out a positive vibe that your product or services are good and people enjoy using them.
The fact that you read till here shows that you are really interested in humanizing your brand.
If you are still confused about the methods explained above, you can always contact us and we will be more than happy to help.
And here is a bonus tip for you.
Bonus Tip: Show Your Gratitude
It’s important to thank the people that help you and support you in your success. This will help your audience realise their role in it and how they are appreciated.
Social media is NOT just sales, it’s all about building relationships.