How to use Googles advance search operators
Billions of search results analysed and the findings are interesting!
Over 25% of People Click the First Google Search Result!
Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs.
Over a quarter of Google searchers click on the first organic result.
The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study.
A result in position #2 will generate an average of 3x more clicks than a result in position #6.
A result in position #1 earns a CTR over ten times higher than a ranking at position #10.
Impact on Google Ads on search results
Google Ads reduce the CTR by 10 percentage points, compared to the 12 point reduction for SERPs with Knowledge Panels.(Image attached)
This data shows how important SEO is! And it’s time to add SEO to your marketing plan if you haven’t considered it yet!