Table of Contents
Client
Educational Institute launching a new course
The Challenge
Creating brand awareness for the new course launch
The Strategy
- Utilise Google display Ads campaigns to strategically place course banners to reach potential students at the right place and at the right time.
- Youtube videos were created for both bumper Ads and suggested Ads to reach the target audience and drive traffic to the website
- Platform used – Google Ads
The Results
- Discovery Ads – Received 109,392 engagements with an average cost of ₹0.32. Toal spent ₹34,833
- Youtube Ads – Wider audience was reached and also increased youtube video views thereby building brand credibility. For a few videos, we were able to bring down the Avg cost to Rs. 0.19. The total Ad budget spent Rs.35,000/-
