Educational Institute offering an online course worth ₹ 80,000/-
Inconsistent conversions leading to fewer admissions
The MarketingBeku team did a full-funnel analysis and identified the following:
- The campaign structure was incorrect
- Keyword cannibalization
- No UTM tracking
- No Symmetric messaging between the Ad and landing page
- Optimise the campaign structure to reduce keyword cannibalization and implemented UTM tracking to get data on profitable campaigns.
- Created variations of landing pages to match the value proposition displayed on search Ads.
- Platform used – Google Search Ads
The total budget for testing and optimization is 2.5 Lakh for the ﬁrst month.
Tested multiple campaigns, optimized the landing pages, scaled the winning campaigns, and increased the
conversion rate to above 5% within 22 days.