Social Media Marketing To Grow Your Business Online

Being one of the top social media marketing agency in Bangalore we will help you Create a Rewarding Social Media Marketing Experience, Overtake Your Competition with Increased Social Media Outreach.

Get Free Consultation from our Social Media Experts

With roughly 42% of the world population regularly using social media, ignoring social media as part of your digital marketing mix seems crazy.

Social media marketing references the use of social media platforms like Facebook, Instagram, Twitter, Pinterest, Linkedin and more to reach your business goals.

Want to create brand awareness within a niche sector or drive a large number of visitors and thereby make sales? then social media sphere is for you.

Social media is one of the fastest growing cultural pillars and it’s the first place where people go to share content, get updates on their favorite brands, source news and also to provide feedback on the products/service.

Now it’s not only important to be present on social media, brands should be very active and engage with your customers too.

1. What is Social Media Marketing?

Social media marketing is the use of social media platforms to:

Create brand awareness – Build your own cult of raving fans!
Promote and generate leads for a product or service
Engage with your potential customers

Social Media Marketing is more than just images. Social networking sites have become massively popular since the last couple of decades. Businesses today are not only concerned about their web rankings, but also about their Social Media presence.

Social Media channels are a key marketing tool for you to build or develop relationships with your customers, increase brand loyalty and drive traffic to your website and get sales too.

Social networking platforms allow individuals, businesses and other organizations to interact with one another and build relationships and communities online.

The interaction can be more personal to users than traditional methods of marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth.

The Internet’s ability to reach billions across the globe has given online word of mouth a powerful voice and far reach.

“77% of consumers say they are more likely to buy from a brand they follow on social media over one they do not” – How much impact do you think is your brand having on your audience?

How can your brand benefit from social media marketing?

1. Brand Awareness:

With over 3.8 billion people on social media in 2020, it naturally becomes the place for your brands to be in reaching out to your potential target audience.

Sharing brand-relevant content on the channels that your target audience hangs out helps in brand awareness.

2. Humanize the Brand:

Communication between brands and its audience has become easier than ever. Creating a real human connection with the audience is one of the biggest benefits of social media marketing.

3. Marketing through social media is cost-effective:

Social media marketing is one of the most flexible and cost-effective strategies that your brands can make use of to meet the right target audience and increase sales over time.

The recurring costs in traditional marketing can prove to be a huge investment that may or may not give a good return.

4. Build an everlasting connection with your customer

When you as a brand connect and engage with your followers on a regular basis, it helps to build brand trust. Interacting with your followers on the posts, replying to their comments and clarifying their queries are important to build and maintain your relationship.

We at Marketing Beku can help your brand gain maximum out of the social media and have a better online presence.

Our SMM services aim to promote your business by creating brand awareness in the market. Our team understands your own unique business goals and challenges and will focus on what matters to your business most.

Some of our social media offerings include:

Social Platform Management
Social Profile Creation
Content Creation
Creating Data-Driven Paid Social Campaign
Social Performance Reporting
Online Reputation Management (link ORM)
Influencer Marketing

We help you realize and achieve your business goals
with an end-to-end social media strategy by

1. Setting S.M.A.R.T. Social Media Goals

The most critical aspect for social media marketing campaigns is to have proper goals and objectives in place. Our SMM team follows the S.M.A.R.T. (Specific, Measurable, Achievable, Realistic, and Timely) goal framework in creating relevant, achievable goals that help support your overall business goals.

2. Knowing your audience and buyer persona

The next step is to define the target audience for your brand and create the buyer persona.

Basically, target audience means your potential customers. Group of people to whom you address your products or services. It is described by behavioral and demographic attributes, such as age, gender, income, education or localization.

The basic idea of a buyer persona is to create a profile of your ideal customer as if he/she was a real person. So that, it will be easier to understand their behavior on the kind of content that should be created in order to accurately satisfy their needs and desires.

3. Choosing the right platforms

The next step is to define the target audience for your brand and create the buyer persona.

Here are the top Social Media Platforms:

Facebook: Facebook is considered as a powerful online marketing tool because of its larger demographics. The average amount of time a user spends on Facebook every day is 58 minutes.

Instagram: Instagram is considered as the ultimate millennial platform for sharing photos as most of the Instagram users are between 18 to 29 years of age.

Twitter: The main reason for Twitter’s phenomenal popularity is the short form messaging service it offers unlike any other social media platform. 80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile.

Linkedin: Linkedin is considered as the largest social media network for business people and professionals having 675 million monthly users.

Tik Tok: TikTok is one of the fastest growing social media platforms in the world which presents an alternative version of online sharing. It allows users to create short videos with music, filters, and some other features. It has 800 million monthly active users.

YouTube: YouTube is the world’s second largest search engine and second most visited site after Google, over 2 billion monthly active users.

4. Content Generation

Once the right social media channels are selected, our experts start planning out to create the content that corresponds with your social media marketing goals.

5. Ad - Campaign Management for Maximum ROAS

A marketing campaign connects the company to your potential customer.

Quality over quantity is the idea implemented when posting on social media platforms. Our SMM team decides on post frequency based on platforms and industry standards to get the maximum reach and engagement.

Our mantra for social media marketing is: TRACK > TEST > TWEAK > REPEAT

Before we start the major rollout, we test the campaigns with a sample set of audience. The key to success on social media is to continuously optimize the strategy through A/B tests.

We value your money and make sure you get maximum returns for what is spent.