Marketing analytics is a practice of measuring, monitoring, and analyzing metrics data in order to access and optimize the Return on Investment (ROI) of marketing initiatives, and identify the scope for improvement.
By far the majority of businesses fail to realize the potential of targeted research and fail to leverage the power of marketing analytics.
According to a survey of senior marketing executives published in the Harvard Business Review, “more than 80% of respondents were dissatisfied with their ability to measure marketing ROI.”
Well… we are here to fix this and minimize wasted web marketing dollars.!