Marketing analytics is a practice of measuring, monitoring, and analyzing metrics data in order to access and optimize the Return on Investment (ROI) of marketing initiatives, and identify the scope for improvement.
By far the majority of businesses fail to realize the potential of targeted research and fail to leverage the power of marketing analytics.
According to a survey of senior marketing executives published in the Harvard Business Review, “more than 80% of respondents were dissatisfied with their ability to measure marketing ROI.”
Well… we are here to fix this and minimize wasted web marketing dollars.!
How can we help manage your marketing strategies using analytics?
- Our experts specialize in data unification, showing you exactly how your marketing activities are producing traffic, sales, and revenue.
- We help identify activities that do not drive profitable outcomes.
- We work with your in-house sales team to optimize sales pitch by providing powerful and profound insights into customer preferences and trends.
- We assist you in making the most of your data by creating a consolidated marketing database that aggregates information from all of your marketing campaigns.
- By well-thought-out marketing action plans and leveraging the power of analytics, we help generate more leads and sales.