How We Increased the Conversion Rate to Above 5% For an Educational Institute Within a Month!

Client 

Educational Institute offering an online course worth ₹ 80,000/-

The Challenge

Inconsistent conversions leading to fewer admissions

The Diagnosis

The MarketingBeku team did a full-funnel analysis and identified the following:

• The campaign structure was incorrect
• Keyword cannibalization
• No UTM tracking
• No Symmetric messaging between the Ad and landing page

The Strategy

• Optimise the campaign structure to reduce keyword cannibalization and implemented UTM tracking to get data on profitable campaigns.
• Created variations of landing pages to match the value proposition displayed on search Ads.
• Platform used – Google Search Ads

The Results

The total budget for testing and optimization is 2.5 Lakh for the first month.

Tested multiple campaigns, optimized the landing pages, scaled the winning campaigns, and increased the 

conversion rate to above 5% within 22 days.