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Drive Brand Awareness for an Educational Institute Using Google Display & Video Ads

Client

Educational Institute launching a new course 

The Challenge

Creating brand awareness for the new course launch

The Strategy

  • Utilise Google display Ads campaigns to strategically place course banners to reach potential students at the right place and at the right time.
  • Youtube videos were created for both bumper Ads and suggested Ads to reach the target audience and drive traffic to the website
  • Platform used – Google Ads

The Results

  • Discovery Ads – Received 109,392 engagements with an average cost of ₹0.32. Toal spent ₹34,833
Brand Awareness for an Educational Institute Using Google Display Campaign report
  • Youtube Ads –  Wider audience was reached and also increased youtube video views thereby building brand credibility. For a few videos, we were able to bring down the Avg cost to Rs. 0.19. The total Ad budget spent Rs.35,000/-