1. What is Social Media Marketing?
Social media marketing is the use of social media platforms to:
- Create brand awareness – Build your own cult of raving fans!
- Promote and generate leads for a product or service
- Engage with your potential customers
Social Media Marketing is more than just images. Social networking sites have become massively popular since the last couple of decades. Businesses today are not only concerned about their web rankings, but also about their Social Media presence.
Social Media channels are a key marketing tool for you to build or develop relationships with your customers, increase brand loyalty and drive traffic to your website and get sales too.
Social networking platforms allow individuals, businesses and other organizations to interact with one another and build relationships and communities online.
The interaction can be more personal to users than traditional methods of marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth.
The Internet’s ability to reach billions across the globe has given online word of mouth a powerful voice and far reach.